William & Mary ranked eighth in average coaching salary among Virginia’s post-secondary institutions in 2024, according to the U.S. Department of Education.
The data indicates that William & Mary coaches earned an average salary of $171,885, with the top salary reaching $220,370.
Virginia Polytechnic Institute and State University led the state with the highest average coaching salary in 2024, paying $679,407.
Coaches at Virginia post-secondary schools earned an average salary of $116,824 in 2024, marking a 7% increase from $109,197 the previous year.
A Knight Commission report projects that within a decade, some Power 5 football coaches will earn more than their schools spend on scholarships and medical care for all athletes. The study estimates more than $1 billion in new annual revenue from the expanded College Football Playoff and media rights deals. By 2032, nearly half of public Power 5 schools could reach this ‘crossover point.’
Incomplete data provided by post-secondary institutions can sometimes skew salary data.
| Institution | Annual Salary |
|---|---|
| Virginia Polytechnic Institute and State University | $679,407 |
| The University of Virginia-Main Campus | $619,245 |
| Liberty University | $491,084 |
| Virginia Commonwealth University | $280,438 |
| The University of Richmond | $246,246 |
| James Madison University | $209,823 |
| Old Dominion University | $208,409 |
| William & Mary | $171,885 |
| George Mason University | $156,148 |
| Norfolk State University | $117,658 |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.
